We see a world where every educator is empowered to be at their best.

Brett (he/him/his) has worked in higher education for over 25 years, with extensive experience leading teaching effectiveness and student success initiatives involving a myriad of stakeholders at campus, system, and national levels. Many of these efforts have included curricular redesign for more innovative and effective uses of technology, including quality online-blended course design and delivery. In his role at Alchemy, Brett has led the development and implementation of our Purposeful Learning Framework, which enables the creation of student-centric learning experiences that are humanized, inclusive, and engaging.

Since earning his doctorate in Curriculum & Instruction in 1997, he has applied his knowledge and passion to become an established teacher, researcher, and thought leader on many topics in contemporary education. These range from sound fundamentals of effective course design and delivery to more innovative practices and uses of technology to provide greater access, engagement, and real-world application. In particular, Brett is known as an expert in applying Universal Design for Learning in post-secondary education as a means for greater equity, accessibility, and inclusivity. He has led many faculty and institutional efforts to apply the principles of UDL in ways to enable success by the greatest number and diversity of students possible. As a first generation college student himself, Brett is particularly invested in closing equity gaps that exist in postsecondary education. He works and resides in Olympia, Washington, on the ancestral lands of the Medicine Creek Treaty tribes. As a resident of the Pacific Northwest, Brett enjoys all the scenic beauty and recreation the area has to offer and spends a great deal of time on regional trail and water pursuits.

Caroline has over 25 years of experience within the higher education space. Caroline started in sales and sales management, then moved into marketing, working across several functional areas including digital and web marketing, marketing services, product information management, program marketing, customer events, student outreach programs, and product marketing. Prior to coming to Alchemy, her more recent roles provided her with the opportunity to lead and project manage new marketing processes, customer programs, system implementations, and new websites. At Alchemy, Caroline brings all these skills together as a Senior Engagement Director by overseeing the success of contract implementation; and by communicating closely with clients and the project team to achieve the best possible outcomes.

Craig has been with Alchemy for 12 years, working as an instructional designer, editor and project manager, developing competency based curriculum and content for adaptive learning platforms. Prior to joining Alchemy, Craig spent 18 years developing higher education titles, with 90 to his credit. Outside of work, Craig can be found riding his bike in search of a road he hasn’t yet traveled.

Elana has worked in higher education learning for over 25 years with extensive experience leading large and small teams in instructional design, product development, content management, marketing, and web strategy. She is passionate about finding ways to improve online learning experiences for students of all backgrounds and instructors of all teaching styles.

Carrie O’Donnell has been a change-agent in the education industry, focusing on digital learning solutions for the workplace and higher education, and on using customer insight to build great learning experiences. She founded Alchemy 30 years ago as a virtual company and has built the team to include hundreds of learning designers who partner with institutions and their faculty to improve virtual or blended learning. When not zooming Carrie can be found gardening, boating and traveling with her husband, or hanging out with her two sons and “grand-dog,” Reggie.

Russell Seiter founded InSource Services Group (ISG) with a simple goal of helping improve student outcomes through service. Leading ISG, he assembled a team of education professionals that are focused on helping institutions and education service providers improve their student and educator service functions while reducing their delivery costs.

Mr. Seiter has an extensive background in working within the education market. His focus is on solving tough problems by listening, bringing solutions to the table, and assembling and managing the right teams to successfully execute these plans. As a senior leader and Executive Officer at Perceptis, Mr. Seiter was an integral part of the team that led the organization from a startup out of Case Western Reserve University in Cleveland, Ohio into a recognized leader in providing student customer support services to the Education market, servicing over 100 unique institutions. In his various roles with the organization, he defined business strategy and developed the services and culture that defined and shaped the market.

Magnus has served as a CTO and Product/Development leader for multiple organizations. He has built $500m+ of equity at companies such as Blue Yonder, McAfee, PGP and IDology, where he built a world-class SAAS and Cloud Security Services team from the ground up as CTO and was the driving force behind IT infrastructure, security and application development, he has more than 25 years of security and software development experience.

Magnus also worked at Dell as Director of Mobile and Mobile Engineering, where he was awarded the Dell Innovation Award for Security for his work. He lives in Dallas, TX with his daughter, 2 dogs and a cat.